Product Design

Overhauling a digital fitness pioneer.

Product Strategy, UX & UI, Design Systems, Brand Refresh

Fitness for all.

Founded in 2008, Wellbeats was way ahead of the virtual fitness pack. They came to us wanting to reimagine their product experience from head to toe. No pixel was off limits. We worked alongside their executive and development teams to rapidly reinvent the experience. Users loved the new experience, and product performance flourished.

Wellbeats was acquired less than one year following the launch of their new experience.


To build the future, you need to see the future. We collaborated to create a common understanding of the new experience and the architecture needed to support it. While doing so, we dug into the data, challenged assumptions, and brought a renewed energy to the product they'd lived with for so long.

Fit and finish.

The final UI solved for mobile, tablet, desktop—even a large screen television configuration used during in-person group fitness experiences. From type to color, we strived for something that exuded a radiance and joy.

A robust library, simplified.

With hundreds of classes, dozens of instructors, and countless hours of content, this was an exercise in organization and reduction. Our solution included a rich search and tag capability, as well as a suite of curation tools.

Screens, Design Systems, Documentation, & More


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