Beginning the next chapter of a specialty managed care leader.

HeadsUp Healthcare
Brand Strategy, Positioning, Identity, Voice, Digital

Introducing HeadsUp Healthcare.

After a private equity acquired DentalWorks USA, an established and respected player in specialty managed care, and rebranded as HeadsUp Healthcare, their executive team came to us looking for a new identity that more closely aligned with their expanded capabilities and vision. This meant all new everything, from position to brand to ecosystem.

A new mark for a new future.

HeadsUp leadership wanted a bold new identity, one that matched their ambition, their commitment to excellence, and their love of standout design.

Head and shoulders above the rest.

To help set HeadsUp apart, like the leaders they are, we sought a system that offered the clean approachability of traditional healthcare vernacular while avoiding the more stereotypical blues and reds of the industry. The final product is a p

The language of leadership.

We created a comprehensive foundation for communication that emphasized the spirit with which they manage care, improve lives, and do business.

Marketing, Stationery, Interiors, Decks & More


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