Icon Health is the world's first comprehensive, value-based orthopedic benefit management solution. The founders came to us looking for help bringing their new business into the world. Brand, go-to-market strategy, product design, site, sales materials, creative ops, all of it.
To compete in healthcare today, businesses need a considered brands. Icon's leadership knows this, so they gave us free rein to create a novel new look and feel for their brand. Together, we opted for something familiar but fresh, an identity and system that emphasized personality, humanity, and comfort.
Healthcare—especially specialty managed healthcare—can be serious. Too serious. We created a custom illustration library that rejected self-seriousness in favor of a playful approachability.
A rapid iteration process helped us craft a high-performance marketing ecosystem across digital and physical sales and marketing touch points.