Vision & Invention

Leading a venture-backed health education product.

The Big Know & Being
Founding Leadership, Product Strat, Design & UX, Brand & Position, Content Production

Health education for the streaming age.

Being is a next generation health education platform and cinematic content library used by some of the world's largest employers and health companies. Think of them as the Masterclass of health and wellness. Our founder, Joseph, served as their founding creative and product director and shepherded them from a crude prototype, through venture rounds, to in-market scale.

Beautifully intuitive.

With a user base spanning all ages, genders, ethnicities, and levels of education, every last pixel of Being needed to be easy to use and even easier to love.

Equal parts content and technology.

Being creates cinema-quality courses taught by renowned academics, best-selling authors, and beloved personalities. Each production transforms their knowledge into unforgettable learning experiences.

Captivate. Educate. Activate.

Being enables immersive and pedagogically sound learning experiences that feel like play. Its proprietary LMS offers quizzes, paired comparisons, polls, interactive videos, playlists, and so much more.

The Big Know & Being were acquired by mPulse Mobile. See it in the wild here.


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